SEO Complete Guide To Youtube- For those of you who are struggling with the internet marketing world would have been well aware of the influence and the power of video sharing site Youtube. As an illustration, Youtube is one of the sites with the largest number of daily visitors under Google and Facebook social media.
In addition, the site also went on to become the second largest search engine after Google, with the number of searches up to 30 million searches every day! No exaggeration then if many IMers calls Youtube as one dollar dredge fields with the most potential.
From there then many think and figure out what the heck a way to win the competition of video search on Youtube. One of them would involve the role of search engine optimization, aka SEO. And almost the same as the technique used in the Google search results, in fact, there are some special tricks that we can use to get the position of the search on Youtube.
In this guide, we will learn some important points to win the competition in the first page search site Youtube. Apply some of these points to the fullest and see the results in the foreseeable future.
Right away, let's start from the first point!
1. Looking for Video Keyword
As I have said before, that basically the SEO techniques applied to Youtube is not too different compared to Google. The first stage we have to search for keywords, or the term keyword research.
But unlike the keyword search to Google, we have to find what is called the Video Keyword. Video Keyword is a keyword that is not only searchable via Youtube, but also appears on the first page of Google search results.
To make things easier, you can see the picture below:
It can be seen that the keyword "acoustic cover" display the first page of Google search results are filled with Youtube video. Keyword of this kind of video can be categorized as a keyword, because not only sought through Youtube, the video with this keyword will also appear in the first page of Google search results.
In general, there are several types of video keyword namely:
- Keyword How to (explain about how to make or do something)
- Keyword Review (review products or something)
- Keyword Tutorial (explained steps or a process)
- Keyword Fitness (generally associated with sports or fitness)
- Keyword Funny Video (about funny videos)
Of course many asked then why video is so important keywords?
Simply put, just imagine if you could find a keyword that is not only sought after by Youtube but also searchable through Google, and your video will appear on the first page of Google, of course the potential for getting views and engagement would be more likely not.
How to find videos keyword
Once you know what kind of video that keyword, then how do I look?
The easiest way of course as has been shown in previous images. We are now looking for a number of keywords related to your Youtube channel which we will develop.
Once we find a number of keywords, we can just look it up on Google. If there is a Youtube video that appears on the first page of Google search results, it is very appropriate keywords for your target.
Tips: try the keyword video will have a number of monthly searches at least 300. The trick of course we can see through the facilities of Google Keyword planner or use other keyword research facilities. Because the number of monthly or monthly search engine 300 has the potential flow of traffic that is already pretty good.
2. Create Video And Interesting Youtube Channel
Now that we know about the secret video keywords, the next step is to make a video and Youtube channel of interest. At this stage, we will try to make a good impression in the eyes of Youtube and viewers through videos and channels that we make.
If we talk about the quality of the video, perhaps many think that a good video recording equipment are always made with great anyway. It's not always like that, even if we do not have camera equipment are qualified, we still have a chance to make a video with screen capture concept alias record activity in our computer screen, or it could also create a video slideshow.
Previously emphasized that, this tutorial how to build a more direct and channel-quality video without using SEO techniques are prohibited. The important thing is, we know some of the main focus which is used as a benchmark Youtube to make our video rankings.
A. Ranking of Factors
First, we must understand that a video on Youtube does not work like a blog or website in terms ranking. If at Google, there is a term backlink that can be used to determine the quality of a blog or website, Youtube nothing like that (except video embbed clicking on blogs or other sites).
note the following:
Video Retention is the percentage of how many people who saw the video we then look back at our other videos. More and more people are returning to watch our video, the better our Youtube ranked. These data we can observe in our Youtube account dashboard.
All incoming comments in the video could be a sign that the video will have an impact on the audience which ultimately placed on Youtube for the top spot. Regardless of positive or negative comments, so I recommend to actively respond to the comments coming.
button below the video like, is also a major assessment of the video rated good or not in the eyes of Youtube.
Very often we hear, the channel with large customers are generally able to get on the first page of search results Youtube easy. Especially when many of our video audience, which then subscribe immediately after watching our video, the effect will be great again.
The more viewers to share our videos via social media and other popular sites, most likely the video we can poke at the top of search results.
So maximize all these points.
B. Create Video Above 5 Minutes
If we go back, many of the videos that appear on the first page of search results Youtube, longer than 5 minutes. In fact, some of them reaching for more than 1 hour. Perhaps most of us would be in trouble if making a video that is too long. But the numbers 5 minutes, a minimum threshold should we try. In theory, generally longer necessarily better.
However, this is without prejudice to the quality of our video! Because you can imagine, if we create a video that is imposed is too long and it's not really interesting, the audience also will not hesitate to leave us a video or even hit the dislike button.
C. Beautify appearance Youtube Channel
It is not widely recognized by those who want to exist on Youtube. Generally, they only focused on how to make a video course. But there is one secret, namely by creating a YouTube channel that looks professional, because it turned out to see a complete channel is also a consideration Youtube to "lift" the position of our video.
So what to do?
Firstly we can add, the full link from your social media accounts or websites ours. This link will appear in the "About" in our channel.
Then do not forget to add a picture of the channel. This image includes logos, and images larger wall. Tips enhancements is to further strengthen SEO factors, please provide the name of the image file with keywords that we shoot in the development of Youtube channel.
Furthermore, do not forget to add a description of your channel. In this description we can include the objective of making the channel or explanation about the theme of the video is a lot appointed. In it we can also add words that are LSI or derivatives of keywords that we shoot. We can use free tools like LSIgraph.com or the other.
D. Create Custom Thumbnails
Thumbnails of the video that we make in fact also gives a huge effect on the development of the video, although it does not directly affect the ranking of Youtube, at least this very influential in our audience. It would be better if we make custom thumbnails. Noteworthy, create custom thumbnails are able to attract the curiosity of the audience to open your video. But do not use custom thumbnails that trap, with an image that has nothing to do at all with our video content.
E. Create a Playlist
Playlist is a list of some of the videos on the same theme. And it turns out this feature also contributes SEO factor is quite thick and of course we can use. The easiest way that creates a playlist with title keywords that are we shoot. After that, we can put some video that we have.
Tips: we can add a few videos from other channels that have a similar theme and the video is already quite popular.
Indirectly, this playlist will also make our videos appear in the list of "related videos" from the popular video that we put in the playlist. As well it is not impossible that playlist will appear in YouTube search results, which means that we will also get additional views.
3. Build On Page SEO
At this stage, there are some things we need to consider which includes the file name, title, description and tags from the videos we have uploaded.
The first name, make sure the name of the file that we upload videos containing the keywords we are targeting. For instance if we target the keyword "Game Tips and Trick" we can write the name of the file with the extension Game_tips_and_trick_video.mp4 or other videos.
Then the second, the video title. Lots of info are scattered, mention that the video title should start with the keywords that we shoot. But sometimes, there are times when it is less appropriate keyword if written at the beginning of the video title.
Moreover, from my observations in some keyword search results Youtube, there are many videos that enter the ranks of the first page, in fact, do not write the keyword in the beginning of the video title. Therefore, perhaps it is best to keep entering the keyword in the title of the video, at least in the early part should not be too at the end.
Next the video description, this is where actually the most important part. Because the video description, a part of the video we can "read" by Youtube system. Therefore if we, want to get the first position in the Youtube search results, try to write long descriptions that not only you are also complete.
In addition, the following template from Youtube video description you can use:
- For the early part of the description, put a video link from us.
- Enter some keywords targeted to the 25 early word.
- Make a description, at least as long as 250 words, the longer the better.
- Use the keyword too derivative or LSI to enrich our video descriptions.
- Insert Link if necessary, such as video we discuss reviews, can we put the link on the affiliate product, or the other.
And the last is the tags. It is also a very important part because it is a description of the video tags that determine how to position your video Youtube.
4. Promote Video
After applying a set of tips that have been discussed above, the next we can directly promote the video to get the views of course. In this case, again the emphasis is on how to build a video and Youtube channel by means of a 100% white hat official alias.
Not recommended to buy the services of views or using methods that include black or gray hat.
The first through forum
There is no better place than an online forum to introduce the video that we have made. It is simply an online forum provides people who have the same interest in a theme or a particular field. If we have a video that is in accordance with the theme, and is useful, of course, the users of the forum will be very happy to see your videos. Not only that, we can also build a good reputation in the eyes of netizens.
In addition we can also use question and answer sites like Yahoo Answers or Quora is a better, because more Quora contains questions and answers credible. And most effectual for promotional video, certainly through social media sites, to Facebook, Twitter, Instagram or other social media. The trick was certainly very easy, we can promote directly on our personal account, or to the group as well as the specific page, which of course is still related to the theme of our video. Remember, dont be spammy!
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Complete already, guide on SEO techniques for video Youtube. Apply all these tips, or at least pick up some tips you can do to the maximum. Consistent and see.
Have additional tips? Allowed to share in the comments field. Hopefully useful and good luck. it is some explanation about SEO Complete Guide To Youtube.
