In addition to providing advertising with pay per click system, also provides a Google AdSense for search (AdSense for Search) and the ad's landing (Referral). Within AdSense for search, web site owners can put a Google search box on their web page. The site owner will get revenue from Google for every search conducted visitors through the search box, which continues to click on ads that are included in the search results. On referral ads, site owners will receive an income after clicking on the ad continues with specific actions by visitors who have agreed between Google and advertisers.Terms Google Adsense is very heavy for you beginners but you can find other adsense alternativ although unlike google adsense extraordinary income.you can read here for the alternative adsense article click here
Benefits And Functions Google Adsense.
If you ask what the benefits and functionality of Google Adsense definite answer to earn money from Google Adsense itself.To be sure you will make a profit if your ad is clicked and will be paid based on the number of clicks. And it was the amount of money earned or obtained from per click is definitely different. Depending on which country the visitor is located.
In Terms Of Google AdSense.
- Publisher
Publisher is the person or the owner of the website has been registered or approved by the Manager application to place AdSense ads on their sites. Publishers who publish ads google called google adsense publisher.
Previous google adsense publisher must first sign up for Google Adsense and can only serve Google ads on their website after the application is approved. Each google adsense publisher is only allowed to have a Google Adsense account, but they are permitted to place Google ads on their sites that meet all the requirements of the Google Adsense program.
- Ad Units
What is meant by Ad Units are AdSense ads themselves. Ad Units consist of several types and several sizes. The most common type of ad text. By the time a visitor clicks on an ad unit, then (when legal) advertisers will earn revenue in accordance with the CPC.
- Link Units
Unit link similar to Ad Units, except that the format is similar to the format of the regular menu we encountered on the website. What distinguishes the Ad Link Units Units is when a visitor clicks on the ad, it will be redirected to the page of search results on Google search engine.
The new publisher will earn when visitors click on one of the ad units on the page. In practice, Link Units proved to generate more revenue than usual Ad Units.
- AdSense for Content
AdSense for Content is installed AdSense ads on the page. Ads that appear are ads related to the content of the page. Or call using contextual concept. Ad Units and Link Units included in AdSense for Content.
- Alternate Ads
In AdSense for Content, advertising does not always appear. The reason, among others, could be due to supply ads related to the content of the site is up or Google can not predict what the actual content of the site. If this happens, by default, displayed a public service ads or commonly known as PSA (Public Service Ads). Because the types of donations, so if clicked, it does not produce anything for the publisher.
To combat this, Google allows us to install the Alternate Ads or advertising alternatives. If Ad Units are made has been set by using Alternate Ads, so if Ad Units can not be performed, which emerges is an alternative ad prearranged.
- Page Impressions
Page Impressions is the number that shows how many times a page that contains the Ad Units opened by visitors. Its value is not affected by the quantity of Ad Units in the relevant pages.
- Clicks
Clicks is the number of clicks on the publisher's Ad Units. In the report page AdSense, publishers can view your total clicks that he had, and with Ad Units or channel.
- CTR (Clickthrough Rate)
CTR is the ratio in percent between the number of clicks received an Ad Units with the number of display ad units. For example, an Ad Units are displayed 40 times and clicked 10 times the value of CTR 25% (10:40).
- CPC (Cost Per Click)
CPC is the amount of money that would be obtained by a specific publisher Ad Units when clicked. CPC values of each Ad Units vary and are determined by many factors, including the performance and quality of the site publisher. But in general, the maximum value possible is 20% of the value of dynamic bid offered by the advertiser.
- eCPM (Effective CPM)
eCPM or CPM (Cost Per Million) is the result of dividing the number of publisher revenue by the number of page impressions (per 1,000), which he got from the ad. For example, a publisher who produces $ 200 from 50,000 impressions CPM will have a value of $ 4 ($ 200 divided by 50).
AdSense program policies
Although the AdSense program provides great benefits, Google set strict rules to protect the interests of all parties involved, including advertisers who are often disadvantaged by the site owner acting members of the AdSense program is not correct. Some restrictions that must be obeyed owner of participants from your website or blog AdSense program are:- Clicking on the ads displayed their own sites, either manually or with the help of special software
- By deliberately encourage visitors to click on ads shown, for example, with the words "click the ads" or "visit this page"
- Changing the shape and size of the ad unit determined by Google
- Make a link directly to the page of search results AdSense for search
- Automatically fill AdSense search boxes with specific keywords
- Manipulating targeted ads with hidden keywords or with IFRAME
- AdSense ad unit code must be placed directly on the code html web site without changes.
- The site owner is not allowed to alter the AdSense code on the groundsof any kind, for example with the aim of showing the results click on pop up windows or diverting advertising targets.
AdSense Revenue Optimization
Potential advantages AdSense program makes a lot of website owners develop various methods to increase the number of clicks on the ads they publish. Some methods proven illegal and against the official policy of the AdSense program. Another method is allowed, even encouraged its use by Google. Some methods are considered valid are:
- Modifying the ad unit color using the color palette provided AdSense
- Laying the ad unit on a particular position on a web page that is considered to have a high degree of legibility
- Eliminating the outline of an ad unit and equalize the background color with the background color of the web page that the ad unit looks to blend into the page content
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That's some explanation about Google Adsense, Google Adsense policies and Google Adsense revenue. Hopefully this article was helpful for you guys, thank you.
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