What is Negative SEO?
Negative SEO is a series of actions taken by competitors to sabotage your website rankings in search engines. Usually negative SEO using SEO techniques that are banned by Google Webmaster rules, techniques unethical or commonly called black hat techniques. Negative SEO attacks can be in various forms, such as:
- Hack into your website (hacking)
- Creating hundreds of thousands of spam links to your site
- Copy the contents, and then publish that content in various places resulting in duplicate content
- Build a lot of links from sites that are not qualified to use anchor text such as Viagra, P0ker, and keywords that are not family safe.
- Creating fake social media accounts and ruin the reputation of your website through the account
- Uninstalling best links owned by your website
Do Negative SEO is a Real Threat?
Yes of course the threat is real. Negative SEO is a challenge that must be faced by the owner of the website, and there are already some websites that were affected. Website SEO negatively affected often have difficulty to restore his reputation in the eyes of Google. Because of that negative SEO must be prevented early on, as the saying goes, better to prevent than to cure. You already know the site Fiverr.com, if you type in the keyword "Negative SEO" then we will find there are more than 15 thousand people who offer services Negative SEO.
In blackhat forum (blackhatworld.com) also we can find some of the stories of blackhaters has succeeded in doing negative SEO techniques and dropping their competitors. It typically takes 2-4 weeks to see the results of the work of this tool. I'm sure no one who can be patient for a month see their website penalty. The best way we have to do is prevent it, do not let your website has been badly affected due Negative SEO campaign.
How to Prevent Attacks Negative SEO
1. Set up email alerts Webmaster Tools. Google can send alerts to your email:
- When there is a malware attack on your website
- When the website can not be indexed by Google
- When a server connection problem with your website
- When you get a website user of the Google penalty
Enable email notifications and choose to receive notifications for all kinds of problems. Then click "Save".
2. Track What You Build Backlinks
This is a very important step you take to prevent spammers managed to 'work on' on your website. Negative SEO-many of the practices carried out by building links from sites that are of low quality or redirect links.
Tools that can be used to track baclinks towards our website is Opensiteexplorer.org and Ahrefs.com. Use these tools on a regular basis to determine the development of links towards your website. Another tool that you can consider is MonitorBacklinks.com (pay).
Ahrefs.com , Opensiteexplorer.org sites and can be used free of charge, but its use is very limited. If you want to track your site's backlinks and also a competitor, it is advisable to use the paid version.
3. Protect Your Best Backlinks
Quite panyak Negative SEO practices are all trying to remove links that we have built with great difficulty. They do so by contacting the owner of the website where your links are. On behalf of you, they try to ask the owner of the website remove your link.
To prevent this, we are advised to use email with your own domain when building links and contact other website owners. This could prevent others pretend to be you when you contact the owner of the website where your link is located.
4. Secure Your Website from Hacker Attack and Malware
We agree that the security of the website is something that is very important and crucial. Whatever platform your site, make sure that the security for the website that you wake up already strong enough. When you use the WordPress platform, you can read some tips to secure your website / blog from Hacker attacks, read the article in HERE.
You can also install additional plugins to enhance the security of your WordPress website, namely by installing the plugin Google Authenticator. This plugin will improve the security of your WordPress website by applying the two-step password verification. Every time you log into your WordPress site, you will be prompted to add a code sent by Google Authenticator to your smartphone (available for Android and iOS).
5. Make Ethical SEO Strategies
Many people assume that all baclinks building strategies for SEO is a form of SPAM coordinated. Of course this is not entirely true, although it does some SEO experts do SPAM. Avoid the following actions:
- Do not provide links to the affected site pinalty
- Do not publish low-quality articles, for example articles from guest bloggers
- Do not use the same keywords too much for your links
- Do not buy links from blog networks, this could be dangerous for your SEO for the long term
6. Do Finding Enemies On The Internet
As a term we often hear "A thousand friends are too few, while the enemy is too much", so should we build a healthy online community. There is no point creating animosity, especially on the internet. Do not create enemies in the online world because you never know're dealing with who.
There are three reasons why a Spammer 'work on' on your website:
- For fun
- For Revenge
- To get rid of your competition in Google SERP
How To Protect Your Website from Negative SEO?
If you realize that someone started doing Negative SEO on your business website, then you should do the following points:
1. Create Backlinks List You Want to Remove
Monitor growth in the number of backlinks to your website regularly. Mark all links to your site, this information we can get through Google Webmaster Tools or with the help of tools mentioned above. Check the source of your links, whether these links could damage the reputation of your website in the future? If yes, then you should be prepared to remove it.
2. Removing Backlinks
After making the list the source website backlinks to be removed, the next step is to contact the webmaster or website administrator. If the website does not make contact page, then we can contact the webmaster using the site by tracking their owners Who.is to find an email address or phone number.
3. Create a List Disavow Links
If you get an email about the manual penalty, steps you can do is use Google Disavow Tool. Method in points 1 and 2 may not work we do, it is to remove bad links we can make a list disavow that then we can submit to Google Webmaster Tools.
Conclusion:
Security website and impressions on the Google search engine is a very important thing for the owner of the website. Here is a summary of some of the things we can do to prevent the impact of Negative SEO:
- Create email notifications from Google Webmaster Tools.
- Track the growth of your backlinks using Opensiteexplorer.org, Ahrefs.com, MonitorBacklinks.com.
- Optimizing your website security.
- SEO off page optimization in a safe manner.
- Do not look for enemies on the internet.
Do you ever have trouble with Negative SEO? What method you use and what tools you use to resolve the issue?
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